Optimizely Graph Summarized

Monday, July 24, 2023 | CMS Graph
Surjit

Surjit Bharath

Director of Hidden Foundry

Optimizely Most Valued Professional (OMVP), Subject Matter Expert (SME), CMS and Commerce certified

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Content as a Service

Content as a Service through the lens of Optimizely Graph showcases the evolution of search services, leveraging GraphQL to enable developers to craft simpler queries for complex scenarios. This advancement promises enhanced speeds and efficiency, making it a noteworthy addition to the Optimizely suite. Unlike traditional offerings, Content Graph's user-friendly learning curve and multi-tenant architecture mean that your entire marketing stack can quickly adapt to and benefit from this technology. It's quickly becoming a cornerstone of Optimizely's best practices for search and headless architecture.

 

 

When it comes to what Content Graph can do, it offers comprehensive search features including text search, sorting, filtering, and matching. Among the exciting advancements, Optimizely has introduced:

  • Semantic Search: This AI-driven search capability revolutionizes content discovery by facilitating searches in plain English. It understands the context behind queries, delivering the most relevant results. This breakthrough makes searching more intuitive and user-friendly, showcasing a significant leap in digital content interaction.

This feature is part of Optimizely's commitment to advancing content management and delivery, ensuring users have access to sophisticated and efficient tools for their digital needs. You can read more about it here.

Comparing Content Graph to Optimizely's Search & Navigation, Content Graph is the better choice due to its GraphQL interface. This means faster searches, better handling of errors, and more flexibility in how searches are conducted. Plus, content is delivered quickly worldwide thanks to its use of a content delivery network (CDN), improving the overall user experience. When looking at how Content Graph differs from the Optimizely Content Delivery API, switching to Optimizely Graph could speed up development. Instead of making several calls to the API for different pieces of content, Content Graph lets you get everything you need with one query. This can lead to better performance since it reduces the need for multiple data requests. However, Optimizely will continue to support the Content Delivery API.

We've already compared both products which you can read here.

Content Graph is closely linked to the idea of headless architecture, but its advantage is that it works with any technology. By using Content Graph, companies can modernize their technology stack, preparing for future needs. For those considering using Search & Navigation or the Content Delivery API, Content Graph is recommended as a more advanced option. Optimizely Graph is built to work across different applications and frameworks, offering content through a single endpoint on a CDN and returning data as a JSON object. This makes it a flexible solution for delivering content anywhere.

To use Optimizely Graph, you need CMS 12. It's already available for DXP customers, and plans are in place to offer it as a separate service for non-DXP customers. While you can explore it with CMS 11, you won't get the full benefits without CMS 12, so upgrading is advised.

For those interested in implementing Optimizely Graph, support ranges from consulting for your development team to taking on the implementation directly. This helps ensure a smooth transition to using this new technology.

As of May 10, 2023, Content Graph has been renamed to Optimizely Graph. This change reflects Optimizely's commitment to improving and expanding the capabilities of this powerful search tool, promising a future where managing and delivering digital content is easier and more efficient.

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