Discover ODP (Optimizely Data Platform) with Hidden Foundry

Introduction

In today's digital age, every business decision should be informed by data. Without understanding and harnessing the power of data, organizations risk falling behind their competition. This is where the Optimizely Data Platform (ODP) comes into the picture. ODP serves as a robust tool that breaks down complex data into understandable insights, enabling business owners to make smart, data-driven decisions.

At Hidden Foundry, we specialize in implementing ODP for businesses, optimizing it to their unique needs, and ultimately driving sales growth. Let's take a deeper dive into understanding ODP and how we can help boost your sales through its effective use.

What is Optimizely Data Platform (ODP)?

Optimizely's Optimizely Data Platform (ODP) is a data-centric tool designed to optimize business operations. By harnessing the power of data, it allows organizations to create and test digital experiences across various channels. The platform gathers, amalgamates, and scrutinizes data from multiple sources to yield deep insights into customer behaviors and preferences.

ODP can integrate data from other Optimizely products or third-party systems using connectors into a centralized data warehouse. Leveraging artificial intelligence, ODP categorizes and segments this data into assets, customer information, and behavioral patterns. This facilitates the generation of actionable insights.

These insights empower businesses to trial diverse strategies, enhance their offerings, and craft personalized customer experiences. In turn, this can lead to increased customer engagement and, ultimately, a boost in sales.

Why ODP?

ODP enables your business to consolidate all your customer data in one place. By doing so, you can achieve a level of personalization and segmentation that would not be possible with data dispersed across different external systems. This integration could potentially unveil hidden opportunities for your business to exploit.

Furthermore, ODP facilitates data-driven marketing across multiple channels, which can be instigated by either real-time segmentation or AI-driven results.

With ODP, tracking and analyzing your customers' behavior becomes a simple task. This understanding allows you to discern what strategies are effective for your business, and which are not. Consequently, you're empowered to make informed decisions, devise impactful marketing strategies, and create personalized experiences that bolster customer loyalty and augment sales.

ODP offers over 50 pre-built integrations, and should you require additional ones, developers can create custom integrations for external systems not already included.

How does ODP benefit my Content Cloud and/or Customized Commerce solution?

How does ODP enhance my Content Cloud and/or Customized Commerce solution? One significant advantage of ODP is the ability to leverage Visitor Groups for dynamic website content, as it provides real-time segmentation and AI segments. This integration goes beyond just website dynamics; it extends to syncing customer, product, and shopping behavior events to ODP.

ODP makes it possible to track essential events such as login, registration, add-to-cart actions, searches, and more. It does this while also offering pre-built segments that cover a wide range of data, including attribute, behavioral, and location-based information.

But that's not all. ODP is also equipped with built-in reporting and predictive capabilities. With these features, you have all the tools you need at your disposal to understand your customers better and create more engaging, personalized experiences that drive results.

ODP is actually a product suite that comes in two flavours:

• ODP Lite (previously known as Data Core Service) is a free offering for customers already on DXP. It allows you to integrate your Optimizely main products data and give you read-only access to the insights.
  
  
• Optimizley Data Platform (ODP) is the upgraded full featured version of DCS and has many more features
  • Integration of data from many external systems not part of the core Optimizely product suite.
  • Real-time Segmentation
  • Complete historical data
  • Restrictions lifted imposed by the Lite version
  • Adding Filters
  • Boat load more

Where to go next?

Hidden Foundry is here to help you harness ODP to its full potential, driving sales and enhancing performance. Let's tailor a plan to your specific needs. We'll be:

• Analyzing your data structure and use cases
• Addressing your queries
• Assisting with configuration
• Responding to tracking questions
• Conducting a pre-launch review

Ready to unleash the power of ODP? Get in touch with us today.