Optimizely Customized Commerce as your next ecommerce platform

Evolving Ecommerce Landscape

With trends like headless, composable, and others emerging, the ecommerce world is in constant flux. Making an informed decision about the best platform requires diligent research.

At Hidden Foundry, we prioritize both best practices and time-tested methods. Thanks to Optimizely's strides in the headless arena, particularly with the Content Graph (GraphQL) and their new Commerce APIs, we can confidently offer businesses a modern, headless approach. This strategy not only meets business objectives but also enhances conversions and revenue.

Our expertise in Optimizely’s Customized Commerce spans various business models - be it B2C, B2B, D2C, or B2B2C. We're adept at designing solutions that fit your unique needs, ensuring the best possible outcomes.

The Importance of a Specialized Platform

Once known as Commerce Cloud, Optimizely Customized Commerce is now Optimizely’s B2C solution. With over a decade as a part of Optimizely’s core commerce offerings, we've onboarded numerous clients. We firmly believe it remains the premier platform for integrating all your business and domain logic into ecommerce.

In 2023, the Gartner Magic Quadrant recognized Optimizely as a leader in the digital platform sector. Their Digital Experience Platform (DXP), Optimizely, encompasses features like content management, personalization, customer data management, and analytics. Offered as a hybrid cloud solution, it combines the ease of SaaS components with a dedicated platform-as-a-service environment.

Unique Features and Benefits of Optimizely Customized Commerce

It's a given that Optimizely Customized Commerce encompasses all the essential features of a standard ecommerce platform. However, its true strength lies in its adaptability. The platform offers extensive customization across all its features. Whether you need to tweak a subsystem or replace it entirely, Customized Commerce has you covered. Its interface-based design ensures it meshes seamlessly with third-party tools. This adaptability empowers us at Hidden Foundry to devise solutions for a wide range of challenges.

The marketplace offers a rich array of both free and paid add-ons, accelerating your go-to-market strategy. From image resizing packages and redirect tools to ready-to-use marketing connectors for popular systems, there's a tool for every need.

On the technical front, Customized Commerce is now on its 14th version, built on Microsoft's latest ASP.NET Core. This upgrade offers a significant speed boost compared to its predecessors, ensuring your website performs at its best.

Visitor Groups are a standout feature, enabling immediate segmentation and personalization of products and CMS pages. With the integration of AI machine learning, tools like Product Recommendations and the Optimizely Data Platform come into play. These tools allow businesses to track customer behavior, harnessing AI-driven insights to boost conversions.

While it might not be a primary selling point, we at Hidden Foundry always advocate for a Mobile-First approach with Optimizely Customized Commerce. The platform is designed to support any design model, guaranteeing a unified and smooth user experience.

Optimizely's vibrant community is accessible through the online forum at world.optimizely.com and a dedicated Slack channel. We're active participants, consistently offering solutions and answering community queries.

Read more about our Customized Commerce solution implementation case studys for

Navico's multi-brand ecommerce solution

First Mile's hybrid headless ecommerce solution

Choose Hidden Foundry

In the dynamic world of ecommerce, selecting the right partner is as crucial as choosing the right platform. At Hidden Foundry, our deep-rooted expertise with Optimizely Customized Commerce positions us uniquely to understand its nuances and capabilities. Our unwavering commitment to Optimizely’s ecommerce vision is not just a statement; it's a promise backed by the tangible successes we've achieved with our clients.

We don't just implement a platform; we tailor it to resonate with your business's unique needs and aspirations. Our track record speaks volumes, and we're not just about achieving results – we aim for remarkable outcomes. Partner with Hidden Foundry, and let's embark on a journey to transform your ecommerce vision into a thriving reality.

Get in touch with us. From our very first interaction, we're committed to understanding your needs and offering insights that can make a difference.