Have you taken the time to investigate what SaaS actually offers before introducing it to your business?

SaaS is marketed everywhere as the only direction — quick to deploy, easy to manage, and ideal for teams that want to move fast.
For some businesses, SaaS is the right direction!

But if your team relies on deep integrations, specific backend logic, or tight control over change management, SaaS can become more of a constraint than a solution.

You end up bending your processes to fit the tool, instead of building with confidence.

Over the past decade, we've delivered many digital experiences using PaaS (Platform as a Service).
It's still a viable option — don’t rule it out.

SaaS often leans into a headless model, with the CMS infrastructure managed by Optimizely.

Still, you must build and host the frontend — that’s your responsibility either way.

Performance can be just as fast — the difference lies in how the solution is architected.

PaaS gives your team more control:
🔆 Freely extend Optimizely's code with deep logic
❄️ Control the upgrade cycle and test user journeys before deployment
🔆 Override CMS or Commerce features with custom modules
❄️ Align architecture closely with internal workflows

Instead of adapting your business to the platform, you shape the platform around your business.

SaaS gets you to market faster:
❄️ Optimizely hosts the CMS so developers can focus on the presentation layer
🔆 Upgrades are handled automatically
❄️ Lower infrastructure costs and predictable subscription pricing
🔅 Headless architecture supports multiple content channels

You don’t have to follow the hype — evaluate each option and choose what fits your business model, team, and future:
❓ Do you value out-of-the-box velocity?
❓ Or do you need long-term architectural freedom?
❓ Are you optimising for quick launches?
❓ Or building for sustainable control?

Need help making that decision? Get in touch with me.

We help businesses design the right architecture from the start.
Your architecture should work for you — not just because it's the latest solution on the market