Technical and Strategy thoughts from Hidden Foundry en Fri, 15 May 2026 14:18:10 Z https://www.hiddenfoundry.com/thoughts/composability-requires-solution-expertise/ https://www.hiddenfoundry.com/thoughts/composability-requires-solution-expertise/ surjit.bharath@hiddenfoundry.com Storyblok CMS I argue why Solution Engineers and Architects are critical to a successful solution. Thu, 18 Sep 2025 12:45:37 Z https://www.hiddenfoundry.com/thoughts/storyblok-visualeditor-guide/ https://www.hiddenfoundry.com/thoughts/storyblok-visualeditor-guide/ surjit.bharath@hiddenfoundry.com CMS Storyblok Storyblok’s Visual Editor makes content editing simple, intuitive and powerful Thu, 18 Sep 2025 08:33:28 Z https://www.hiddenfoundry.com/thoughts/cms2storyblok-cli/ https://www.hiddenfoundry.com/thoughts/cms2storyblok-cli/ surjit.bharath@hiddenfoundry.com Storyblok CMS Migration Building a cross-platform CLI to move Optimizely content types to Storyblok Fri, 12 Sep 2025 09:52:58 Z https://www.hiddenfoundry.com/thoughts/developer-experience-starts-with-documentation/ https://www.hiddenfoundry.com/thoughts/developer-experience-starts-with-documentation/ surjit.bharath@hiddenfoundry.com Storyblok CMS A look at how Storyblok’s documentation sets the tone for a positive developer experience Fri, 22 Aug 2025 10:01:27 Z https://www.hiddenfoundry.com/thoughts/how-cms-component-and-page-design-drives-speed-and-scale/ https://www.hiddenfoundry.com/thoughts/how-cms-component-and-page-design-drives-speed-and-scale/ surjit.bharath@hiddenfoundry.com CMS Storyblok Discover how a well-structured CMS can cut publishing time, reduce rework, and make future changes effortless. Wed, 13 Aug 2025 09:48:27 Z https://www.hiddenfoundry.com/thoughts/how-storyblok-handles-content-versioning/ https://www.hiddenfoundry.com/thoughts/how-storyblok-handles-content-versioning/ surjit.bharath@hiddenfoundry.com Storyblok CMS A practical guide to how Storyblok handles draft and published content, with examples of API usage and version control. Mon, 30 Jun 2025 12:46:40 Z https://www.hiddenfoundry.com/thoughts/Modernising-Optimizely-Commerce-with-Graph/ https://www.hiddenfoundry.com/thoughts/Modernising-Optimizely-Commerce-with-Graph/ surjit.bharath@hiddenfoundry.com Commerce Graph Add modern, headless features to your existing Optimizely Commerce stack — no rebuild required Wed, 07 May 2025 22:06:16 Z https://www.hiddenfoundry.com/thoughts/is-saas-a-downgrade/ https://www.hiddenfoundry.com/thoughts/is-saas-a-downgrade/ surjit.bharath@hiddenfoundry.com CMS Commerce Have you taken the time to investigate what SaaS actually offers before introducing it to your business? Thu, 01 May 2025 10:36:34 Z https://www.hiddenfoundry.com/thoughts/brick-and-mortar-stores-can-thrive-with-ecommerce/ https://www.hiddenfoundry.com/thoughts/brick-and-mortar-stores-can-thrive-with-ecommerce/ surjit.bharath@hiddenfoundry.com Commerce Strategy In a world where online shopping is king, traditional stores are finding new ways to collaborate, blending convenience with in-person experiences for a win-win. Mon, 23 Sep 2024 09:49:11 Z https://www.hiddenfoundry.com/thoughts/cut-requirement-bloat-and-speed-up-feature-delivery/ https://www.hiddenfoundry.com/thoughts/cut-requirement-bloat-and-speed-up-feature-delivery/ surjit.bharath@hiddenfoundry.com CMS Commerce Strategy Overcomplicated requirements are slowing you down. Here’s how trimming the excess can help you launch faster and more effectively. Fri, 20 Sep 2024 10:07:28 Z https://www.hiddenfoundry.com/thoughts/iterative-validation/ https://www.hiddenfoundry.com/thoughts/iterative-validation/ surjit.bharath@hiddenfoundry.com Upgrade CMS Commerce I discuss our experiences not validating business features early which result in delayed projects Tue, 07 May 2024 09:54:50 Z https://www.hiddenfoundry.com/thoughts/your-bad-user-stories-are-costing-you/ https://www.hiddenfoundry.com/thoughts/your-bad-user-stories-are-costing-you/ surjit.bharath@hiddenfoundry.com Strategy Taking the time to educate and refine user stories has proven crucial in maximizing efficiency Tue, 20 Feb 2024 12:19:47 Z https://www.hiddenfoundry.com/thoughts/celebrate-bugs-in-your-ecommerce-site/ https://www.hiddenfoundry.com/thoughts/celebrate-bugs-in-your-ecommerce-site/ surjit.bharath@hiddenfoundry.com Commerce Strategy The virtues of finding flaws before they find your customers. Tue, 20 Feb 2024 11:44:45 Z https://www.hiddenfoundry.com/thoughts/fail-fast/ https://www.hiddenfoundry.com/thoughts/fail-fast/ surjit.bharath@hiddenfoundry.com Strategy "Success consists of going from failure to failure without loss of enthusiasm." Sun, 04 Feb 2024 11:52:26 Z https://www.hiddenfoundry.com/thoughts/keep-your-optimizely-cms-commerce-website-updated/ https://www.hiddenfoundry.com/thoughts/keep-your-optimizely-cms-commerce-website-updated/ surjit.bharath@hiddenfoundry.com Upgrade CMS Commerce Best practice of managing your Optimizely nuget packages Fri, 02 Feb 2024 13:25:38 Z https://www.hiddenfoundry.com/thoughts/image-resizing-on-the-edge/ https://www.hiddenfoundry.com/thoughts/image-resizing-on-the-edge/ surjit.bharath@hiddenfoundry.com CMS Commerce World Demystify Image Resizing on the edge for your Optimizely solution Wed, 31 Jan 2024 09:45:51 Z https://www.hiddenfoundry.com/thoughts/is-solution-your-monolithic-think-again/ https://www.hiddenfoundry.com/thoughts/is-solution-your-monolithic-think-again/ surjit.bharath@hiddenfoundry.com Strategy We argue that your Optimizely solution is not monolithic, it's already hybrid! Tue, 30 Jan 2024 10:36:47 Z https://www.hiddenfoundry.com/thoughts/recognizing-sunk-cost-fallacy/ https://www.hiddenfoundry.com/thoughts/recognizing-sunk-cost-fallacy/ surjit.bharath@hiddenfoundry.com Strategy Understand the common psychological trap of being influenced by past expenditures. Mon, 29 Jan 2024 09:27:23 Z https://www.hiddenfoundry.com/thoughts/lock-down-optimizely-graph-behind-open-id-connect/ https://www.hiddenfoundry.com/thoughts/lock-down-optimizely-graph-behind-open-id-connect/ surjit.bharath@hiddenfoundry.com Graph Authentication World Implementing Open ID Connect to Secure Optimizely Graph Access for Authorized Users Wed, 17 Jan 2024 10:36:00 Z https://www.hiddenfoundry.com/thoughts/maximize-performance-by-uploading-your-external-data-to-optimizely-graph/ https://www.hiddenfoundry.com/thoughts/maximize-performance-by-uploading-your-external-data-to-optimizely-graph/ surjit.bharath@hiddenfoundry.com Graph World Learn to integrate external data into Optimizely Graph for improved performance, covering data preparation, synchronization, and effective querying. Wed, 06 Dec 2023 11:18:30 Z https://www.hiddenfoundry.com/thoughts/insight-into-current-optimizely-odp-campaign-synchronization/ https://www.hiddenfoundry.com/thoughts/insight-into-current-optimizely-odp-campaign-synchronization/ surjit.bharath@hiddenfoundry.com ODP Campaign Current working on the ODP Thu, 30 Nov 2023 16:33:37 Z https://www.hiddenfoundry.com/thoughts/optimizely-graph-vs-search-and-navigation/ https://www.hiddenfoundry.com/thoughts/optimizely-graph-vs-search-and-navigation/ surjit.bharath@hiddenfoundry.com Graph Upgrade Benefits and Limitations of Graph over Search & Navigation Fri, 03 Nov 2023 13:47:38 Z https://www.hiddenfoundry.com/thoughts/shifting-hurdles-of-cms-12-upgrade-into-milestones/ https://www.hiddenfoundry.com/thoughts/shifting-hurdles-of-cms-12-upgrade-into-milestones/ surjit.bharath@hiddenfoundry.com CMS Upgrade Critical parts of an upgrade can help you understand the different stages of an upgrade. Let's discuss. Tue, 31 Oct 2023 10:48:50 Z https://www.hiddenfoundry.com/thoughts/optimizely-paas-core-vs-saas-core/ https://www.hiddenfoundry.com/thoughts/optimizely-paas-core-vs-saas-core/ surjit.bharath@hiddenfoundry.com CMS Headless Optimizely Customers now have a choice between using CMS on either PaaS or SaaS Mon, 09 Oct 2023 23:13:26 Z https://www.hiddenfoundry.com/thoughts/announced-optimizely-saas-core/ https://www.hiddenfoundry.com/thoughts/announced-optimizely-saas-core/ surjit.bharath@hiddenfoundry.com CMS SaaS Core is Optimizely's latest CMS offering as part of its composable architecture Mon, 09 Oct 2023 23:05:55 Z https://www.hiddenfoundry.com/thoughts/introducing-semantic-search-for-optimizely-graph/ https://www.hiddenfoundry.com/thoughts/introducing-semantic-search-for-optimizely-graph/ surjit.bharath@hiddenfoundry.com Headless Graph Artificial Intelligence driven search by Optimizely with GraphQL Thu, 05 Oct 2023 11:56:36 Z https://www.hiddenfoundry.com/thoughts/customized-commerce-ecommerce-platform/ https://www.hiddenfoundry.com/thoughts/customized-commerce-ecommerce-platform/ surjit.bharath@hiddenfoundry.com Commerce Explore the adaptability and advanced features of Optimizely Customized Commerce, highlighting its seamless third-party integrations, AI-driven insights, and performance on the latest ASP.NET Core. Fri, 22 Sep 2023 09:47:21 Z https://www.hiddenfoundry.com/thoughts/ways-to-implement-headless-in-optimizely/ https://www.hiddenfoundry.com/thoughts/ways-to-implement-headless-in-optimizely/ surjit.bharath@hiddenfoundry.com Headless Explore headless options in Optimizely. Learn about different architectures and their advantages. Fri, 15 Sep 2023 23:13:33 Z https://www.hiddenfoundry.com/thoughts/optimizely-content-graph-summarized/ https://www.hiddenfoundry.com/thoughts/optimizely-content-graph-summarized/ surjit.bharath@hiddenfoundry.com CMS Graph We describe Optimizely's newest Content as a Service offering Optimizely Graph and how you should be thinking about moving over to it. Fri, 21 Jul 2023 20:43:33 Z https://www.hiddenfoundry.com/thoughts/rss-feed-nuget-package-for-optimizely-cms/ https://www.hiddenfoundry.com/thoughts/rss-feed-nuget-package-for-optimizely-cms/ surjit.bharath@hiddenfoundry.com World CMS Addons Straightforward RSS feed generation for your Optimizely solution with this NuGet package Sun, 09 Jul 2023 09:15:41 Z https://www.hiddenfoundry.com/thoughts/embrace-optionality/ https://www.hiddenfoundry.com/thoughts/embrace-optionality/ surjit.bharath@hiddenfoundry.com CMS Commerce Strategy Headless vs Traditional doesn't have to be a hard choice. An Optionality approach gives you the best of both worlds. Fri, 02 Jun 2023 09:08:14 Z https://www.hiddenfoundry.com/thoughts/awarded-specialization-in-content-cloud-and-customized-commerce/ https://www.hiddenfoundry.com/thoughts/awarded-specialization-in-content-cloud-and-customized-commerce/ surjit.bharath@hiddenfoundry.com Awards CMS Commerce We are proud to announce Optimizely has awarded Hidden Foundry with Specializations Mon, 19 Jun 2023 10:46:15 Z https://www.hiddenfoundry.com/work/navico/ https://www.hiddenfoundry.com/work/navico/ surjit.bharath@hiddenfoundry.com Work CMS Commerce We discuss our experiences of working with Navico to refactor their single site into a multi-site solution Wed, 14 Jun 2023 16:23:53 Z https://www.hiddenfoundry.com/work/firstmile/ https://www.hiddenfoundry.com/work/firstmile/ surjit.bharath@hiddenfoundry.com CMS Work Ecommerce We summerize our experience of working with FirstMile and helping them move over to Optimizely Commerce Cloud and Digital Experience Platform Tue, 13 Jun 2023 21:28:26 Z https://www.hiddenfoundry.com/thoughts/discover-odp-with-hidden-foundry/ https://www.hiddenfoundry.com/thoughts/discover-odp-with-hidden-foundry/ surjit.bharath@hiddenfoundry.com CMS Commerce ODP Grasp ODP and how it's AI and data consolidation enables insight driven conversions Sun, 04 Jun 2023 23:25:06 Z https://www.hiddenfoundry.com/thoughts/benefits-of-upgrading-to-cms-12-aspnetcore/ https://www.hiddenfoundry.com/thoughts/benefits-of-upgrading-to-cms-12-aspnetcore/ surjit.bharath@hiddenfoundry.com CMS ASP.NET Core Upgrade We outline the benefits of upgrading your Optimizely solution to ASP.NET Core Wed, 31 May 2023 15:20:18 Z https://www.hiddenfoundry.com/thoughts/merging-carts-when-logging-in-from-an-anonymous-state-in-commerce-14/ https://www.hiddenfoundry.com/thoughts/merging-carts-when-logging-in-from-an-anonymous-state-in-commerce-14/ surjit.bharath@hiddenfoundry.com Commerce Optimizely Merging carts when logging in from an anonymous state in Commerce 14 Wed, 24 May 2023 12:49:09 Z https://www.hiddenfoundry.com/thoughts/expand-content-area-addon-for-content-delivery-api/ https://www.hiddenfoundry.com/thoughts/expand-content-area-addon-for-content-delivery-api/ surjit.bharath@hiddenfoundry.com CMS Expand content area properties to load nested contact areas recursively to a customizable level Mon, 19 Sep 2022 12:52:00 Z https://www.hiddenfoundry.com/thoughts/add-authorization-to-content-tabs/ https://www.hiddenfoundry.com/thoughts/add-authorization-to-content-tabs/ surjit.bharath@hiddenfoundry.com Technical Hide tabs from editor who don't have the correct role Mon, 12 Sep 2022 12:50:00 Z https://www.hiddenfoundry.com/thoughts/multiple-login-paths-for-optimizely-cms-in-net6/ https://www.hiddenfoundry.com/thoughts/multiple-login-paths-for-optimizely-cms-in-net6/ surjit.bharath@hiddenfoundry.com CMS Commerce Authentication Redirect the user elsewhere instead of the default Optimizely login page when attempting to access a secured resource. Fri, 15 Jul 2022 12:44:00 Z https://www.hiddenfoundry.com/thoughts/create-cms-12-projects-using-dotnet-command/ https://www.hiddenfoundry.com/thoughts/create-cms-12-projects-using-dotnet-command/ surjit.bharath@hiddenfoundry.com CMS Commerce Learn to use CLI and dotnet command to create new cms / commerce projects and perform admin actions. Thu, 17 Mar 2022 13:07:00 Z https://www.hiddenfoundry.com/thoughts/changing-query-string-to-a-friendly-segment-in-optimizely/ https://www.hiddenfoundry.com/thoughts/changing-query-string-to-a-friendly-segment-in-optimizely/ surjit.bharath@hiddenfoundry.com CMS Routing How to use friendly segments instead of query strings as parameters in your action method Fri, 04 Mar 2022 12:57:00 Z https://www.hiddenfoundry.com/thoughts/implementing-srcset-in-optimizely-content-cloud/ https://www.hiddenfoundry.com/thoughts/implementing-srcset-in-optimizely-content-cloud/ surjit.bharath@hiddenfoundry.com CMS Image Resizing Guide to implementing Srcset against img tags in an Optimizely solution Thu, 24 Feb 2022 00:00:00 Z